Head of Paid Media
Core
Lead global performance marketing strategy for a beauty and wellness marketplace, driving scalable acquisition for both B2B and B2C segments.
Role type
Head of Performance Marketing (Paid Media)
Builds
Global paid search and paid social campaigns across Google, Meta, TikTok, Snapchat, and Pinterest
Domain
Beauty, wellness, and self-care marketplace
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Paid search strategy, Paid social strategy, Budget forecasting, Team leadership, Cross-functional collaboration, Data analysis, Stakeholder presentation, Growth strategy
Preferred skills
Experience with Google Analytics, Google Tag Manager, Creative direction, Influencer marketing partnerships
Technologies
Google Ads, YouTube Ads, Bing Ads, Meta Ads, TikTok Ads, Snapchat Ads, Pinterest Ads, Google Analytics, Google Tag Manager
Responsibilities
Lead and scale global performance marketing strategy across Paid Search and Paid Social. Manage and develop the in-house team to deliver acquisition and ROI targets. Forecast and optimise budgets across regions and channels. Partner with Data teams to monitor CAC, LTV, and ROAS. Collaborate with Design and Influencer teams to deliver impactful creative. Present performance results and insights to senior stakeholders. Identify new growth opportunities across platforms and geographies.
Seniority
Senior, hands-on IC with team leadership