Director, Marketing
Core
Lead the Marketing function as a core Go-To-Market (GTM) enabler driving overall marketing and demand generation strategy for Brother Canada's home and office equipment, sewing, and industrial solutions.
Role type
Director, Marketing (Senior Leadership)
Builds
Integrated marketing plans, brand presence, customer engagement, and demand generation initiatives for Brother's product portfolio.
Domain
Consumer Electronics / Home & Office Equipment / Industrial Solutions
Deliverable
product features | dashboards & analysis | client delivery
Required skills
Omnichannel marketing strategy, demand generation, brand building, customer behavior analysis, marketing budget management, agency management, market research, team leadership, cross-functional stakeholder alignment, data-driven performance optimization.
Preferred skills
Experience in category management, connecting brand strategy to business growth, navigating ambiguity, executive communication.
Technologies
None explicitly stated
Responsibilities
Create and execute the marketing roadmap aligned with business objectives; oversee marketing budget and lead ROI optimization; manage relationships with agencies and consultants; establish and monitor KPIs for performance tracking; lead and develop a high-performing marketing team; communicate strategy and insights to senior leadership.
Seniority
Director, Senior Leadership