Business Unit Marketing Manager
Core
Owns marketing strategy and execution for a precision technology business unit, driving pipeline and orders for technical/industrial customers.
Role type
Business Unit Marketing Manager (hands-on leadership)
Builds
Marketing programs, campaigns, and technical content for a precision technology business unit
Domain
Precision technology / Industrial / B2B
Required skills
B2B marketing strategy, team leadership, budget management, demand generation, technical content creation, campaign performance analysis, account-based marketing, martech platform proficiency (via careerplan.io/jobs/C8-009-BF-27C-business-unit-marketing-manager-at-vishay-precision-group)
Preferred skills
Experience in technical/industrial/electronics markets, Hebrew language proficiency
Technologies
HubSpot, Salesforce
Responsibilities
Own annual marketing strategy aligned to commercial targets; Lead and develop the BU marketing team; Manage external agency and vendor relationships; Design and run demand generation programs; Direct development of technical marketing content; Ensure brand and messaging standards compliance
Seniority
Manager, hands-on leadership
