Trade Marketing Manager - HOKA
Core
Develop and execute consumer-led trade marketing strategies, retail experiences, and seasonal Go-To-Market plans to strengthen brand awareness and support commercial growth for HOKA in the Iberia region (primarily Spain).
Role type
Trade Marketing Manager
Builds
Wholesale experiences, seasonal brand activations, and retail touchpoints
Domain
Footwear / Sporting Goods / Lifestyle
Deliverable
product features
Required skills
Trade marketing strategy, retail experience, omnichannel marketing, budget management, stakeholder management, team leadership, project management
Preferred skills
Retail footwear/fashion/sporting goods brand experience, experience leading a team
Technologies
Microsoft Office
Responsibilities
Deliver premium wholesale experiences and trade marketing programs; translate consumer insights into locally relevant activations; manage trade marketing investments and agency relationships; lead the Field Experience team; establish measurement frameworks for initiatives.
Seniority
Mid-Senior, hands-on IC with team leadership