Media Buyer Google PPC
Core
Performance marketing role focused on managing Google Ads campaigns to drive traffic, conversions, and revenue through testing, optimization, and scaling.
Role type
Media Buyer (Google PPC)
Builds
Paid search advertising campaigns and landing page optimization
Domain
Performance marketing / Digital advertising
Required skills
Google Ads management, keyword research and clustering, ad copywriting, conversion tracking, data analysis, hypothesis testing, budget management, UTM tracking, Excel/Google Sheets
Preferred skills
Experience in Gambling/Betting industry, advanced analytics skills
Technologies
Google Ads, Binom, GA4, GTM, Google Sheets, Excel