Marketing Analyst
Core
Optimizing marketing performance through data analysis, campaign evaluation, and actionable business insights for international digital products.
Role type
Marketing Analyst
Builds
Marketing reports, performance summaries, and budgeting tools
Domain
Digital Marketing / Data Analytics
Deliverable
dashboards & analysis
Required skills
Statistical analysis, Google Sheets (advanced), BigQuery, Business Intelligence tools, Data visualization
Preferred skills
Microsoft SQL, Python, Google Analytics, Google Tag Manager, Google Ads
Responsibilities
Prepare analytical reports and performance summaries on advertising campaigns; Research and develop actionable recommendations to improve KPIs; Evaluate and monitor ongoing A/B tests; Monitor key marketing performance indicators daily; Identify performance deviations and investigate causes; Review and improve attribution and LTV models; Optimize marketing reports and budgeting tools.
Seniority
Individual Contributor
