Head of Lifecycle Marketing
Core
Lead global lifecycle strategy to turn first-time diners into long-term customers, increasing repeat behavior, frequency, and lifetime value across all markets.
Role type
Head of Lifecycle Marketing (Global Strategy & Growth)
Builds
A compounding lifecycle engine using communications, incentives, referrals, and product mechanics to change customer behavior.
Domain
Consumer marketplace / Food & Drink technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure
Required skills
Lifecycle strategy, retention management, customer growth, cohort analysis, experimentation design, customer economics, cross-functional leadership, product partnership, data partnership, commercial judgment, team building
Preferred skills
High-frequency consumer app experience, marketplace experience, loyalty program experience, multi-market business experience
Technologies
None explicitly stated
Responsibilities
Own global lifecycle strategy from first transaction through retention and frequency; Identify and prioritize lifecycle growth opportunities across markets and segments; Build lifecycle engine with incentives and product mechanics; Partner with Product, Data, and Acquisition to improve activation and retention; Own lifecycle measurement and customer economics; Lead and grow the Lifecycle function and team.
Seniority
Senior, hands-on IC with leadership responsibilities
