Default Job Template
Core
Maximize business impact of email as a growth channel for GetQR by developing audience segmentation, building personalized lifecycle journeys, and leading structured experimentation to improve conversion, activation, and retention.
Role type
Email & Lifecycle Marketing Growth Manager
Builds
Personalized onboarding, activation, conversion, retention, and re-engagement journeys for different audiences
Domain
Consumer tech / Growth marketing
Required skills
Audience segmentation, lifecycle journey design, A/B testing, copywriting, data analysis, marketing automation, event-based automation, email deliverability management
Preferred skills
Customer research, cross-functional collaboration, hypothesis generation
Technologies
Customer.io, Mixpanel
Responsibilities
Own the email and lifecycle marketing growth roadmap; Research customer needs, motivations, and behavior to identify meaningful audience segments; Develop and refine segmentation based on use cases, product behavior, lifecycle stage, and purchase intent; Build personalized onboarding, activation, conversion, retention, and re-engagement journeys for different audiences; Adapt messaging, content, offers, and calls to action to each segment's needs; Define journey triggers, timing, branching logic, and exit conditions; Work with Product and Analytics to identify the data and events needed for segmentation and automation; Prioritize lifecycle opportunities and experiments based on expected business impact; Write clear hypotheses and run A/B tests across messaging, content, offers, timing, and journey structure; Analyze email performance and user behavior to identify growth opportunities and friction points; Partner with the Email Team to implement flows, experiments, and campaign improvements; Measure experiment impact on conversion, activation, revenue, and retention; Maintain a clear experiment backlog, document learnings, and define next steps; Share concise daily experiment updates in the Growth Slack channel; Conduct ongoing customer, market, and competitor research to generate new hypotheses; Monitor deliverability and audience engagement to support sustainable email growth
Seniority
Mid-level, hands-on IC