ASO Specialist
Core
Scale mobile products and improve their visibility in app stores through keyword optimization, competitor analysis, and paid search campaigns.
Role type
ASO Specialist
Builds
App store listings, keyword strategies, and paid search campaigns for mobile applications
Domain
Mobile App Marketing / Performance Marketing
Required skills
ASO strategy development, keyword research and semantic analysis, competitor analysis, App Store Optimization, Google Play Optimization, Apple Search Ads (ASA) management, motivated traffic acquisition, review and rating management, budget calculation and optimization, English copywriting, AI tool usage
Preferred skills
Payday Loans niche experience, User Acquisition experience, performance marketing experience
Technologies
Asomobile, AppTweak, AppFollow, Sensor Tower, AppsFlyer, AppSpy, Asolytics
