User Acquisition Manager (Google Ads)
Core
Manage performance marketing budgets and scale web funnels to drive revenue growth via Google Ads.
Role type
User Acquisition Manager (Performance Marketing)
Builds
Profitable advertising campaigns and web funnels
Domain
Digital Marketing / Performance Marketing
Required skills
Google Ads (Search, Demand Gen, GDN), budget management ($300k+/month), funnel optimization, data-driven decision making, KPI analysis (CPA, ROAS, ROI, CTR, CPC, CR, LTV)
Preferred skills
Health & Fitness industry experience, B2C product experience, global market scaling experience
Technologies
Google Ads, Amplitude, Tableau
Responsibilities
Launch, manage, and scale advertising campaigns; manage and distribute advertising budgets; optimize web funnels for conversion rates; analyze campaign performance; identify growth opportunities; collaborate on creative improvements
Seniority
Mid-level, hands-on IC