Marketing Contact Strategy & Analytics Manager Sr
Core
Design and operate decision intelligence frameworks to determine optimal marketing and sales actions for existing and former consumer and small business customers across the full lifecycle.
Role type
Senior Decision Intelligence Manager (Marketing Analytics)
Builds
Next best action (NBA) and next best offer (NBO) frameworks, audience segments, and data pipelines for multi-channel activation.
Domain
Financial Services (Banking) / Marketing Analytics & Decision Intelligence
Deliverable
production ML models | product features
Required skills
Next best action (NBA) strategy, propensity modeling, SQL, CRM platforms (Salesforce/Dynamics), cloud data platforms (Snowflake), data pipeline management, multi-channel marketing activation, consumer/small business banking lifecycle knowledge.
Preferred skills
Python or R, marketing automation platforms (Salesforce Marketing Cloud), BI tools (Power BI/Tableau), machine learning concepts, identity resolution/CDPs.
Technologies
Snowflake, Salesforce, Microsoft Dynamics, Power BI, Tableau, Python, R
Responsibilities
Own NBA/NBO strategy and logic; build and manage data pipelines for audience creation; define KPIs and performance dashboards; partner with channel owners on activation; manage technology stack for decision intelligence.
Seniority
Senior, hands-on IC with management responsibilities