Marketing Data Scientist VP - Consumer Bank
Core
Lead business- and finance-facing assessments of customer acquisition quality and portfolio investment optimization, designing incrementality tests and developing present value models to inform deposit marketing investment decisions.
Role type
VP-level Marketing Data Scientist (Consumer Banking)
Builds
Actionable strategies for customer acquisition and deposit portfolio optimization
Domain
Consumer Banking / Financial Services
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
statistical methods, SQL, Python or R, A/B testing, incrementality testing, AI-assisted development tools, data visualization, financial modeling (budgeting, forecasting, ROI)
Preferred skills
marketing analytics, Tableau, independent problem solving, stakeholder management
Technologies
Python, SQL, Tableau, GitHub Copilot, Claude Code
Responsibilities
Lead assessments of customer acquisition quality and portfolio investment optimization; design and run geo-based incrementality tests; develop and assess present value models; advise on experimental design and data collection strategies; interpret and present analytical results to senior management; provide guidance and mentorship to junior data scientists; contribute to innovation initiatives; maintain analytical controls environment.
Seniority
VP, strategy & mentorship
