Go To Market Operations & Enablement Lead
Core
Operational partner for marketer enablement and process development, turning campaign and go-to-market standards into clear guidance, training, and repeatable workflows to reduce friction for marketers.
Role type
Senior Marketing Operations Lead (GTM Enablement)
Builds
Operational enablement roadmaps, training programs, automated templates, validation checklists, and self-service workflows for campaign execution and lead management.
Domain
B2B Technology Marketing Operations
Deliverable
product features
Required skills
Process design, workflow automation, data analysis, operational documentation, stakeholder communication, Salesforce (SFDC), marketing automation platforms, MQL/SQL lifecycle management, lead management, campaign execution, performance measurement.
Preferred skills
Global B2B technology experience, Adobe solutions, campaign attribution, data governance, AI-enabled solutions, training material creation.
Responsibilities
Own the operational enablement roadmap, identify and remove bottlenecks in campaign execution and lead management, provide day-to-day operational and data support, analyze marketing data to uncover inefficiencies, present findings to leadership, introduce automated templates and self-service workflows.
Seniority
Senior, hands-on IC