Customer Marketing Manager, Patient
Core
Lead patient and caregiver marketing efforts across Ophthalmology, translating consumer understanding into brand experiences that motivate action and support health outcomes.
Role type
Customer Marketing Manager (Patient)
Builds
Patient-facing digital engagement campaigns and content for on-market products and upcoming launches.
Domain
Healthcare / Ophthalmology / Patient Marketing
Deliverable
product features
Required skills
omnichannel customer engagement, consumer insight analysis, content creation, campaign execution, vendor management, project management, data-driven optimization
Preferred skills
experience in consumer brands, digital-native companies, agencies, consumer health/health tech, devices, CPG, retail/e-commerce, technology, pharma
Technologies
digital marketing platforms, analytics tools
Responsibilities
Develop tailored omnichannel engagement plans leveraging customer journeys and personas; self-author derivative tactics for marketing campaigns; monitor timelines and content planning calendars; translate consumer insight into emotionally resonant stories; measure and refine campaign elements based on real-time data; manage projects and partners to drive strategy on time and on budget.
Seniority
Mid-level, hands-on IC
