Sr. Customer Marketing Manager, Organized Customer - Solid Tumor
Core
Sr. Customer Marketing Manager leading access launch activities and pioneering organizational capabilities in the Pharmacy Benefit, Part D space for solid tumor products.
Role type
Senior Customer Marketing Manager (Organized Customer)
Builds
Integrated customer experiences, omnichannel engagement plans, and compliant promotional tactics for payers, hospital systems, and financial decision-makers.
Domain
Pharmaceutical / Biotech (Solid Tumor)
Deliverable
product features
Required skills
Customer strategy development, omnichannel campaign execution, agency management, content creation and approval, performance measurement, project and vendor management
Preferred skills
MBA, managed care industry experience, pharmaceutical/biotech customer engagement, multicultural marketing tactics
Technologies
Omnichannel marketing platforms, customer journey mapping tools
Responsibilities
Lead the Launch Access Team and overall Organized Customer marketing strategy; Establish and optimize critical elements of the patient experience; Optimize brand profitability through specific marketing channels for targeted access customer segments; Support field deployment through communication, training, and feedback loops; Define measurement plan and measure marketing performance to optimize campaigns
Seniority
Senior, hands-on IC
