Manager, Marketing - Oncology
Core
Lead local oncology brand marketing strategy and execution for Regeneron's Japan business, collaborating with Medical Affairs and Sales teams.
Role type
Manager, Country Marketing (Oncology)
Builds
Local brand plans, promotional strategies, and HCP engagement programs for oncology medicines.
Domain
Biotechnology / Oncology / Japan Healthcare
Deliverable
product features
Required skills
Oncology marketing strategy, brand planning, budget management, agency/supplier management, healthcare compliance knowledge, cross-functional collaboration
Preferred skills
Product launch experience, science background
Technologies
None stated
Responsibilities
Lead local oncology brand strategy and provide input to global brand plans; Drive the brand planning process, analysing competition and identifying promotional opportunities; Partner with Medical Affairs to create and agree an aligned brand strategy; Deliver external collaborator engagement plans, including national congresses and HCP meetings; Manage the local promotional budget and spend against approved limits; Develop customer-focused, differentiated messages for key target audiences; Collaborate with the Sales Team on Field Plans of Action and communications
Seniority
Manager, hands-on IC
