Director, Brand, Marketing and Research
Core
Leads the University's institutional brand, marketing strategy, and market research agenda to establish a differentiated market position and advance institutional priorities.
Role type
Director, Brand, Marketing and Research
Builds
Enterprise brand architecture, integrated marketing strategies, brand governance frameworks, and market research insights for a global university.
Domain
Higher Education / Brand Strategy & Market Research
Deliverable
product features
Required skills
Brand strategy, Integrated marketing, Market research, Audience insight, Strategic planning, Budget management, Team leadership, Stakeholder management, Governance frameworks, Data analysis
Preferred skills
Graduate degree in marketing/communications/business
Technologies
None stated
Responsibilities
Develop enterprise brand architecture and positioning strategy; Establish institutional marketing priorities and performance measures; Lead advertising, paid media, and channel strategy; Oversee market research and insights function; Lead and develop managers and professional staff; Manage budgets and external supplier relationships.
Seniority
Director, strategic leadership & team management