Director, Brand, Marketing and Research
Core
Leads the University's institutional brand, marketing strategy, and market research agenda to establish a differentiated market position and advance institutional priorities.
Role type
Director, Brand, Marketing and Research
Builds
Enterprise brand architecture, integrated marketing strategies, brand governance frameworks, and market research insights.
Domain
Higher Education / Brand Strategy / Market Research
Deliverable
product features
Required skills
Brand strategy, Integrated marketing, Market research, Audience insight, Budget management, Team leadership, Stakeholder management, Strategic planning, Governance, Data analysis
Preferred skills
Graduate degree in marketing/communications/business
Technologies
Digital platforms, owned channels, brand toolkits
Responsibilities
Leads development of enterprise brand architecture and institutional marketing strategy; Establishes brand governance and standards across the University; Oversees market research and insights function including brand tracking and performance analysis; Leads institutional advertising and paid media strategy; Manages budgets and external supplier relationships; Leads and develops managers and professional staff within the portfolio.
Seniority
Director, strategic leadership & team management