Lead brand marketing manager
Core
Lead brand marketing manager driving ownership of the WRITER brand, internal and external, from campaign strategy to scalable systems.
Role type
Senior IC brand marketing manager
Builds
Brand campaigns, brand repository, brand skills library, and integrated go-to-market campaigns
Domain
B2B SaaS / Agentic AI
Required skills
Brand strategy, campaign management, agency management, brand systems design, product marketing collaboration, brand metrics, competitive research, internal communications, AI tool integration
Preferred skills
Experience with agentic AI in brand context, high-growth B2B tech background
Technologies
WRITER platform, AI agents, brand repositories
Responsibilities
Lead brand campaign strategy from idea to activation; activate brand across customer and employee journeys; own internal WRITER instance for brand operations; partner with product/design on brand identity in the platform; manage brand agency relationships; define and own brand metrics; build and maintain brand repository and guidelines
Seniority
Senior, hands-on IC