Channel Strategist
Core
Design scalable marketing initiatives and strategies for Apple's partner ecosystem across e-commerce, carriers, retailers, and financial partners to amplify business at scale.
Role type
Senior IC channel strategist (partner ecosystem)
Builds
Partner-facing marketing campaigns, digital experiences, and omni-channel customer journeys
Domain
Consumer electronics / Global retail and partner distribution
Deliverable
product features
Required skills
Strategic planning, cross-functional collaboration, data synthesis, brief authoring, stakeholder influence, measurement framework design
Preferred skills
Go-to-market strategy leadership, social commerce expertise (WeChat, Douyin), narrative storytelling, AI productivity tools
Technologies
WeChat, Douyin, rednote, Keynote, modern AI productivity tools
Responsibilities
Cultivate intelligence on partner business priorities and customer behaviors; Partner with Brand Strategy, Creative, and Sales to shape annual channel strategy; Author actionable briefs for product launches and sustained experiences; Analyze shopper mindsets to identify strategic opportunities; Lead strategic workshops and present data-backed insights to senior stakeholders; Establish measurement frameworks and KPIs to evaluate campaign effectiveness
Seniority
Senior, hands-on IC