Business Development Manager, Customer Value Management
Core
Design and execute strategic customer engagement programs to drive incremental sales and enhance customer experience through personalized marketing and data-driven insights for Apple's largest customers in Central Eastern Europe and Israel.
Role type
Senior Business Development Manager (Customer Value Management)
Builds
Strategic base marketing initiatives and personalized engagement programs for Telecom and Consumer channels
Domain
Consumer Electronics / Telecom / Customer Value Management
Required skills
Strategic thinking, Data analytics, Business modeling, A/B testing, Stakeholder influence, Cross-functional project leadership, CRM/CVM expertise, Playbook development, Performance measurement, Regulatory landscape understanding
Preferred skills
MBA, Experience with large installed base customers, Telecom or digital channel expertise
Technologies
CRM, CVM, A/B testing frameworks, Dashboards/Scorecards
Responsibilities
Define and setup framework to collect base data metrics across all Telecom and Consumer channel partners; Support business case, playbook development, partner program sell-ins; Measure and report effectiveness of new Base Marketing / Personalised Engagement program implementations; Analyze data to interpret trends and patterns to provide insights and actions for new sales opportunities and customer experience optimization; Execute and improve Personalised Engagement program playbook and drive ongoing updates on use cases in the region; Develop dashboards/ scorecards and provide regular program performance reporting; Create and rollout A/B testing strategies, roadmaps and plans with data analysis and insights, working together with broader cross functional teams such as Sales and Sales Finance.
Seniority
Senior, hands-on IC with strategic oversight
