CRM Tech Lead
Core
Senior individual contributor owning the end-to-end CRM channel strategy, journey architecture, and execution in Braze to deliver personalized customer experiences across email, SMS, and push.
Role type
Senior IC CRM Tech Lead (Marketing Automation)
Builds
Live personalized CRM programmes, journey automation, and decisioning logic
Domain
E-commerce / Pet Care / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Braze (journey architecture, decisioning, dynamic content), CRM strategy ownership, agency/vendor management, data literacy, cross-functional collaboration, stakeholder communication
Preferred skills
AI integration in workflow, experience with Klaviyo/Iterable/Salesforce Marketing Cloud, advanced reporting framework design
Technologies
Braze, Klaviyo, Iterable, Salesforce Marketing Cloud
Responsibilities
Own the 12-month CRM technical roadmap and channel strategy; Architect and build lifecycle journeys with trigger logic and next-best-action implementation; Manage deliverability, QA, and send hygiene; Measure performance and optimize automation logic based on data insights; Manage CRM agency relationships and hold partners accountable
Seniority
Senior, hands-on IC