Sr. Manager, Growth Campaigns
Core
Strategic marketer designing and optimizing integrated B2B demand generation campaigns to drive pipeline for global enterprise accounts.
Role type
Senior Manager, Growth Campaigns
Builds
Integrated demand generation campaigns across digital and offline channels for Ataccama ONE platform
Domain
B2B SaaS / Data Quality & Governance
Required skills
B2B demand generation strategy, integrated campaign management, ABM execution, intent-based marketing, paid media planning, lifecycle marketing, data-driven optimization, cross-functional leadership
Preferred skills
AI tool application in marketing, 6sense platform expertise, HubSpot/Salesforce proficiency
Technologies
HubSpot, Salesforce, 6sense, Snowflake Intelligence, LinkedIn, Google Ads
Responsibilities
Design and lead end-to-end integrated campaigns across digital and offline channels; Translate product marketing messaging into campaign architecture; Own pipeline contribution from awareness to SQL progression; Manage paid media, webinars, and syndication; Align messaging with ICPs and regional needs; Measure, test, and optimize campaign performance using data and AI tools
Seniority
Senior Manager, hands-on IC with strategic ownership