Loyalty & Customer Growth Manager
Core
Lead strategy, execution, and optimisation of Starbucks Rewards and CRM programs to drive customer acquisition, engagement, frequency, and long-term loyalty across the digital ecosystem.
Role type
Senior IC loyalty & customer growth manager
Builds
Customer acquisition, engagement, retention, and lifetime value within the Starbucks digital ecosystem
Domain
Retail / QSR / Loyalty & Lifecycle Marketing
Required skills
CRM & lifecycle marketing strategy, customer journey design, segmentation & personalisation, marketing automation, A/B testing & experimentation, data analytics for growth, agency management, cross-functional leadership
Preferred skills
Loyalty program innovation, retail/QSR/ecommerce background, experience with Salesforce Marketing Cloud or Braze
Technologies
Salesforce Marketing Cloud, Braze, CRM platforms, marketing automation tools
Responsibilities
Lead and optimise Starbucks Rewards strategy and performance; Drive growth in active members, frequency, retention and customer lifetime value; Design, build and optimise customer journeys including onboarding, engagement, reactivation and retention; Monitor and report on key metrics including conversion, engagement, retention and LTV; Analyse customer behaviour, transaction and engagement data to identify growth opportunities; Lead cross-functional initiatives involving Marketing, Product, Technology and Operations
Seniority
Senior, hands-on IC