Direct Communications Manager - 12 Month Max Term Contract
Core
Lead direct communications strategy and execution for Crown Melbourne, driving customer loyalty and commercial performance through personalized campaigns.
Role type
Senior Direct Communications Manager (Team Lead)
Builds
Personalized customer engagement campaigns, automated journeys, and CRM initiatives
Domain
Hospitality & Gaming
Deliverable
product features
Required skills
Direct marketing strategy, CRM lifecycle management, customer segmentation, data-driven optimization, team leadership, budget management, stakeholder collaboration
Preferred skills
Salesforce Marketing Cloud, hospitality/gaming industry experience
Responsibilities
Lead direct communications strategy, own communications calendar, translate insights into personalized campaigns, drive continuous improvement via testing, oversee customer lifecycle programs, manage budget, lead and develop a team of two
Seniority
Senior, hands-on IC with team leadership
