Paid Media Supervisor, (Healthcare)
Core
Leads performance, strategy, and growth of major multi-channel paid media accounts within the healthcare sector, combining hands-on campaign management with full-funnel media strategy.
Role type
Senior IC paid media supervisor (healthcare)
Builds
Multi-channel paid media campaigns and full-funnel strategies for healthcare clients
Domain
Healthcare marketing + digital advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy, account management, performance optimization, testing frameworks, mentoring, client communication, ad copy writing, creative strategy, data analysis, channel expansion
Preferred skills
LinkedIn advertising, TikTok advertising, GA4, video campaign management, programmatic display
Technologies
Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, Google Analytics, Google Tag Manager
Responsibilities
Own end-to-end management and strategic oversight of assigned paid media accounts; Monitor pacing, KPIs, efficiency targets, and account health; Lead paid media strategy, planning, roadmaps, campaign ideation, and structured testing frameworks; Manage and mentor 1–2+ Media Managers; Partner with Account Managers and senior media leadership to align media strategies with client objectives; Lead client communications, performance reporting, insights, and strategic recommendations; Oversee account maintenance including campaign optimizations, bidding strategies, and conversion tracking; Develop and execute monthly and quarterly testing plans; Drive full-funnel media strategy development; Identify opportunities to increase media investment and expand channel adoption; Monitor industry developments and evaluate emerging platforms.
Seniority
Senior, hands-on IC with mentorship responsibilities