Head of Performance
Core
Lead and scale performance marketing across paid digital channels to drive profitable customer acquisition and growth for a global beauty nutrition brand.
Role type
Head of Performance Marketing (Strategic & Hands-on)
Builds
Scalable paid media campaigns and data-driven growth systems for a DTC beauty nutrition brand
Domain
Beauty Nutrition / Direct-to-Consumer eCommerce
Required skills
Performance marketing strategy, team leadership, budget allocation & forecasting, data framework building, media buying, creative testing, cross-functional partnership, market trend analysis
Preferred skills
Experience in health, wellness, or beauty industries
Technologies
Meta, TikTok, Google, YouTube, Northbeam, Motion, Shopify Analytics, GA4, MTA, MMM
Responsibilities
Develop and execute performance marketing strategy across paid digital platforms; Lead, mentor, and inspire a results-driven team of media buyers and creative strategists; Oversee budget allocation, forecasting, and optimisation to drive profitable growth; Build and manage data frameworks tracking key metrics; Drive best-practice media buying and creative testing across Meta, Google, YouTube, and TikTok; Partner cross-functionally with Brand, E-Commerce, Product, and Supply Chain teams; Identify and test new channels, tools, and creative strategies
Seniority
Senior, hands-on IC with leadership responsibilities