Senior Lifecycle Strategist
Core
Define and own B2B lifecycle strategy, journey architecture, and audience frameworks to drive qualified pipeline and customer growth.
Role type
Senior Lifecycle Strategist (B2B Marketing)
Builds
Integrated full-funnel engine connecting audience insights, content, field/digital experiences, paid media, and sales follow-through
Domain
B2B Marketing / Customer Lifecycle Management
Required skills
B2B lifecycle strategy, journey architecture, audience segmentation, marketing automation, CRM management, experimentation design, measurement framework development, database hygiene, systems thinking
Preferred skills
Marketo, Salesforce, AI personalization, data-driven decisioning
Technologies
Marketo, Salesforce
Responsibilities
Define lifecycle strategy and roadmap; design personalized nurture and activation programs; partner with RevOps and Sales to establish triggers and routing logic; own experimentation agenda; develop measurement frameworks; improve database health; build lifecycle playbooks
Seniority
Senior, hands-on IC