Paid Social Advertising Manager
Core
Lead paid social strategy for Windows campaigns, translating business goals into platform-specific approaches and optimizing performance across social channels.
Role type
Senior Paid Social Advertising Manager
Builds
Paid social campaigns for Windows products across Meta, TikTok, YouTube, and emerging platforms
Domain
Consumer Technology / Digital Marketing
Required skills
Paid social strategy, campaign management, creative direction, A/B testing, creator/influencer partnerships, performance optimization, cross-functional leadership, agency management, data analysis, platform expertise (Meta, TikTok, YouTube, etc.)
Preferred skills
AI tools for creative and optimization, emerging platform knowledge, platform certifications (Meta Blueprint, TikTok Academy, Google Ads)
Technologies
Meta, TikTok, YouTube, Snapchat, Reddit, X, AI-driven tools
Responsibilities
Lead paid social strategy and execution for Windows campaigns; Partner with creative agencies to develop social-first creative; Manage creator/influencer partnerships and whitelisted ads; Optimize in-flight campaigns based on performance data; Build and run structured testing agendas; Deliver insight-driven reporting and post-campaign analysis; Plan and route reviews of claims and disclosures; Support global activation with localized playbooks.
Seniority
Senior, hands-on IC