Activation GTM Manager
Core
Driving customer adoption at scale by aligning processes, tools, and cross-functional teams (sales, marketing, operations) to optimize pipelines and execute go-to-market strategies.
Role type
Senior Go-to-Market (GTM) Manager / Sales Activation Lead
Builds
Standardized sales activation rhythms, tools, and data-driven GTM plans for multiple solution areas.
Domain
B2B Technology / SaaS / Enterprise Software
Deliverable
product features
Required skills
Marketing strategy, business planning, sales enablement, business development, technical pre-sales, data analysis, cross-functional leadership, competitive landscape analysis, customer advocacy, process optimization, stakeholder management
Preferred skills
Experience with emergent technology, thought leadership in solution areas, career growth in leadership roles
Technologies
CRM tools, sales enablement platforms, data analytics tools, pipeline management systems
Responsibilities
Lead Sales Activation and collaborate on landing and championing customer signals (Conversations, Highly Engaged, SPA); Act as the voice of the Customer, Partners, and Field to provide thought leadership on competitive trends and solution gaps; Drive standardized rhythms and tools to increase customer/partner-facing time for sellers; Remove roadblocks and simplify complex concepts to ensure flawless execution across segments.
Seniority
Senior, hands-on IC with leadership responsibilities
