Senior Paid Media Activation Manager
Core
Lead hands-on paid social activation, optimization, and reporting for high-profile, business-critical campaigns across multiple platforms.
Role type
Senior Paid Media Activation Manager
Builds
Quick-turn, business-critical paid social campaigns
Domain
Digital Marketing / Paid Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social activation, campaign optimization, analytics, process improvement, automation, media financial operations, platform governance, program management
Preferred skills
AI-enabled solutions, workflow technologies, operational process redesign
Technologies
Meta, X, Reddit, YouTube, LinkedIn, Snapchat, Pinterest, TikTok, Sprinklr
Responsibilities
Monitor campaigns for optimization opportunities across platforms, creative sets, audience segments, and bidding strategies; Dive deep into analytics to identify trends and learnings; Define and evolve operational governance standards across social media platforms and ad accounts; Identify opportunities to use automation and AI to reduce manual effort; Lead operational readiness planning for new platform capabilities and media innovations; Establish operating rhythms and documentation to strengthen operational excellence; Translate performance insights into measurable improvements.
Seniority
Senior, hands-on IC