Director of Customer Marketing & Advocacy
Core
Lead the end-to-end operations of a customer advocacy program, sourcing high-value customer stories, coordinating cross-functional activation, and producing business-value-led assets to drive commercial outcomes.
Role type
Director of Customer Marketing & Advocacy
Builds
A programmatic advocacy engine that sources, validates, and activates customer stories across brand, campaigns, events, and the field.
Domain
Enterprise technology, cloud, or SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Customer advocacy program management, cross-functional stakeholder alignment, customer story sourcing and production, social amplification program leadership, vendor and agency coordination, business impact measurement, enterprise marketing strategy, AI tools for content scaling, executive communication, operational process design
Preferred skills
Experience in large global matrixed organizations, track record of producing multi-format customer stories (written, video, stage), formalizing field-to-storytelling pipelines, translating customer wins into ROI narratives
Technologies
AI tools for content creation
Responsibilities
Modernize and run customer advocacy program operations including intake, prioritization, and governance; partner with sales, product marketing, and communications to identify high-value customer moments; maintain a coordinated view of customer engagements and status; support production of case studies, videos, and reference assets; align stakeholders on priorities and guardrails; track investments, reach, and business impact; coordinate with agencies to deliver work within budget; source and activate deal-win customer stories; stand up sustained social amplification programs.
Seniority
Director, strategic leadership with hands-on program execution
