Senior Paid Media Data Analyst
Core
Establishing and promoting measurement frameworks to create better investment decision making for paid media stakeholders.
Role type
Senior individual contributor paid media data analyst
Builds
Reusable, self-service data products and dashboards for media optimization
Domain
Digital advertising, paid media, marketing analytics
Deliverable
production ML models | dashboards & analysis
Required skills
paid media measurement frameworks, campaign performance analysis, attribution modeling, incrementality interpretation, funnel diagnostics, survey design, Power BI, stakeholder management, executive presentation
Preferred skills
perception measurement, creative and audience testing, signal quality analysis, automated reporting methods
Technologies
Power BI
Responsibilities
Develop scalable data products for media optimization, present analytical findings to senior leaders, lead complex ambiguous analytical workstreams, improve efficiency in analytics and reporting, translate complex data into strategic recommendations
Seniority
Senior, hands-on IC