Head of Customer Marketing & Advocacy
Core
Design and run the end-to-end customer advocacy program, transforming ad hoc approaches into a programmatic system for sourcing, governing, and amplifying customer stories to drive business value.
Role type
Head of Customer Marketing & Advocacy
Builds
A steady, predictable cadence of high-value customer stories and an always-on programmatic advocacy engine.
Domain
Enterprise technology, cloud, and SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategy and operating model design, building and leading high-performing teams, cross-functional influence without direct authority, executive communication, operational rigor, creative storytelling, AI tools for content scaling, social amplification program management.
Preferred skills
Experience with dedicated advocacy platforms (ReferenceEdge, SlapFive, UserEvidence), formalizing field storytelling pipelines, translating customer wins into ROI narratives.
Technologies
ReferenceEdge, SlapFive, UserEvidence
Responsibilities
Establish intake, sourcing, governance, and routing frameworks for customer stories; build and grow a dedicated customer marketing and advocacy team; align with sales, product marketing, brand, and communications on advocacy priorities; activate customers across marketing touchpoints and campaigns; report on program performance to leadership.
Seniority
Senior, hands-on IC with leadership responsibilities
