Search Engine Marketing Specialist
Core
Drive performance for automotive dealer clients by managing a large portfolio of 100+ Google Ads accounts end-to-end.
Role type
Senior Search Engine Marketing Specialist
Builds
Search, Performance Max, Display, Demand Gen, Shopping/Vehicle Ads campaigns for car dealerships
Domain
Automotive / Digital Marketing
Required skills
Google Ads (campaign structure, bidding, keywords), Google Tag Manager, Google Analytics (GA4), Google Merchant Centre, Google Business Profile, Excel (pivot tables, bulk data), Skai (Kenshoo), AI tools
Preferred skills
Experience with Google Ads Editor, managing 100+ accounts, presenting account reviews, troubleshooting tracking issues
Technologies
Google Ads, Google Tag Manager, Google Analytics, Google Merchant Centre, Google Business Profile, Skai (Kenshoo), Google Ads Editor, Excel, AI tools
Responsibilities
Manage large portfolio of Google Ads accounts, build and structure campaigns across multiple types, optimize bidding/keywords/audiences, present account reviews to clients, onboard new clients, troubleshoot tracking and feed issues, improve team processes
Seniority
Senior, hands-on IC