Product Marketing Manager - CRE
Core
Drive growth for Commercial Real Estate (CRE) and other brands within the Commercial portfolio through B2B go-to-market strategies and B2C audience engagement initiatives.
Role type
Product Marketing Manager (Commercial Real Estate)
Builds
Go-to-market strategies, demand generation programs, sales enablement materials, and consumer digital experiences for CRE brands.
Domain
Real Estate / Commercial Real Estate / Property Technology
Deliverable
product features | dashboards & analysis
Required skills
Go-to-market execution, demand generation, stakeholder management, customer and market insight translation, sales enablement, data-driven commercial mindset
Preferred skills
Real Estate, Tech, Media, Advertising, or marketplace business experience; track record supporting challenger brands during growth
Technologies
None explicitly stated
Responsibilities
Lead go-to-market initiatives including launch planning and campaign execution; Develop and execute demand generation initiatives to support pipeline growth; Partner with Product and Sales to develop positioning and messaging; Lead industry engagement and thought leadership initiatives; Create sales enablement materials and customer narratives; Grow consumer audiences and improve conversion on digital experiences; Monitor campaign and commercial performance to optimize growth outcomes
Seniority
Mid-Senior (4-7 years experience)