CareerPlan

Spezialist Vertriebsmarketing & Verkaufsförderung (m/w/d)

Köln, NORDRHEIN_WESTFALENFull-time2026-11-06 → 2026-11-12

Core

Develops and steers digital and classic sales and marketing measures for the Public Sector customer group, creating innovative solutions to strengthen sales and make the DBV brand tangible.

Role type

Specialist in Sales Marketing & Sales Promotion

Builds

Marketing campaigns, digital training formats (WBTs, videos), and visual media for sales support

Domain

Insurance / Public Sector

Deliverable

product features

Required skills

Marketing campaign development, Target audience analysis, Digital marketing, Visual design & media creation, Instructional design, Data analysis, Project management

Preferred skills

Experience in sales marketing, Digital media design, AI applications

Technologies

Web-Based Trainings (WBTs), Video production tools, Modern software solutions, AI applications

Responsibilities

Develop and manage digital and classic sales/marketing measures for the Public Sector; Analyze target group needs and market trends; Conceive and implement innovative marketing campaigns; Coordinate target-group-specific communication measures; Design didactic learning paths and digital training formats; Prepare complex tariff details and processes visually for sales support