Product Marketing Manager, Campaign Experience & Activation
Core
Drive adoption and commercialization of Ibotta's evolving campaign platform capabilities for B2B clients and internal stakeholders.
Role type
Product Marketing Manager (Campaign Experience & Activation)
Builds
Go-to-market plans, launch execution, sales enablement materials, and adoption strategies for campaign-platform features.
Domain
Retail media, performance marketing, commerce media, B2B technology
Deliverable
product features
Required skills
Go-to-market strategy, product launch execution, sales enablement, customer persona analysis, cross-functional collaboration, project management, messaging development, adoption tracking
Preferred skills
Adtech/retail media experience, enterprise CPG customer experience, AI-assisted campaign planning knowledge
Technologies
Campaign platforms, AI-assisted planning tools, automation systems
Responsibilities
Develop and execute go-to-market plans for new campaign-platform capabilities; Translate product capabilities into customer value and sales materials; Own launch execution including training and communications; Partner with Product and Sales to align strategy with market needs; Gather user feedback to identify adoption friction; Track launch performance and translate insights into recommendations.
Seniority
Mid-level, hands-on IC
