Founding Marketing Lead
Core
Build and run the marketing function for a B2B startup, creating campaigns and content to drive pipeline and revenue growth. (via careerplan.io/jobs/1909594c-cfef-4535-903a-e7be9ef81f10-founding-marketing-lead-at-clera)
Role type
Founding Marketing Lead
Builds
Marketing campaigns, product launch assets, and customer-facing content
Domain
B2B SaaS / Startup
Deliverable
product features
Required skills
B2B marketing strategy, multi-channel campaign execution, content creation, product launch coordination, event planning, landing page optimization, conversion rate optimization, data analysis, AI tool proficiency
Preferred skills
Experience in scaleups, creative judgment, autonomous work style
Technologies
AI tools for research, writing, design, automation, and analysis
Responsibilities
Plan and execute campaigns across email, social, website, events, partnerships, and paid channels; Create newsletters, founder content, customer stories, videos, webinars, blog posts, and social content; Coordinate product launches with Product Marketing; Organize webinars, dinners, conferences, and customer events; Turn founder ideas and market insights into compelling content; Develop campaign concepts and create assets; Build and optimize landing pages and conversion journeys; Test new formats and scale successful channels; Measure marketing impact on attention, pipeline, and revenue