Abteilungsleitung Brand & Communications (m/w/d)
Core
Lead holistic brand communication for Netto across all channels to strengthen the brand and build emotional connection.
Role type
Senior Brand & Communications Director
Builds
Integrated 360° campaigns, brand positioning, and cross-channel communication strategies
Domain
Retail / FMCG
Deliverable
product features
Required skills
Brand management, 360° campaign development, cross-channel communication, sponsorship management, team leadership, agency management, strategic thinking
Preferred skills
Experience in retail, FMCG, or agency
Responsibilities
Develop and execute integrated 360° campaigns, ensure consistent brand leadership across all touchpoints, lead and develop an interdisciplinary team, manage external agencies and partners, collaborate with Marketing, Sales, and Executive Management
Seniority
Senior, hands-on IC with leadership responsibilities