Senior Marketing Strategist
Core
Develop and optimize cross-channel marketing strategies (email, web, push, social, SMS) for top-tier consumer and entertainment brands, focusing on lifecycle and retention programs to drive growth and engagement.
Role type
Senior Marketing Strategist (Growth & Lifecycle)
Builds
Cross-channel marketing campaigns, personalization initiatives, and marketing calendars for enterprise clients.
Domain
Consumer & Entertainment, Retail, CPG, Sports, Media
Deliverable
product features
Required skills
Lifecycle and retention marketing strategy, cross-channel campaign planning, growth marketing, automation platform expertise, data-driven personalization, BI and analytics tool proficiency, stakeholder management
Preferred skills
AI decisioning tools, project management tools
Technologies
Iterable, Braze, Segment, Klaviyo, Customer.io, Looker, Tableau, Mixpanel, Amplitude
Responsibilities
Provide strategic planning and ideation for cross-channel campaign programs; Write briefs and approve created assets; Ensure recommendations have clear methodology and maximize impact; Provide ongoing analytics and optimization support via dashboards; Track incremental revenue from owned initiatives; Develop strong client relationships; Participate in sales pitches as a growth subject matter expert; Identify effort levels for new projects and renewals.
Seniority
Senior, hands-on IC