Brand Manager
Core
Own and grow the Addiction premium pet nutrition brand globally through strategy, integrated campaigns, and product innovation.
Role type
Global Brand Manager (FMCG/Pet Nutrition)
Builds
Global brand equity, 360° marketing campaigns, and premium pet food product narratives
Domain
Pet Nutrition / FMCG
Deliverable
product features
Required skills
Brand strategy, integrated campaign leadership, market execution, cross-functional influence, data-driven decision making, product innovation
Preferred skills
FMCG or pet industry experience, multi-market/distributor-led models, crisis communications
Technologies
Digital marketing platforms, CRM, analytics dashboards
Responsibilities
Own 12–24 month brand roadmap; lead 360° campaigns across digital, social, and retail; shape product stories and pack messaging; equip markets with brand toolkits; represent brand in leadership reviews
Seniority
Mid-Senior, hands-on IC