Senior Vice President, Retail Media
Core
Lead the Retail Media practice and serve as the senior media leader for a large portfolio of key clients, shaping future media investments and driving strategic alignment with digital commerce goals.
Role type
Senior Vice President, Retail Media (Strategy & Operations)
Builds
Integrated commerce media solutions and retail media strategies for CPG and retail clients.
Domain
Retail Media, Digital Commerce, CPG Marketing
Deliverable
client delivery
Required skills
Retail media strategy, Amazon Ads, Walmart Connect, Instacart, team leadership, client advisory, market intelligence, investment decision-making, talent development
Preferred skills
Agency experience, CPG brand experience, retail media network/platform experience, innovation in measurement and incrementality
Technologies
Amazon Ads, Walmart Connect, Instacart, Marilyn
Responsibilities
Lead the Retail Media practice and hold the team accountable for operational excellence; Serve as a trusted advisor to senior client and agency leaders on retail media strategy; Guide investment decisions across leading retail media partners; Grow the client portfolio by deepening wallet share and expanding scopes of work; Champion the use of data and test-and-learn roadmaps to inform targeting decisions; Coach, mentor, and develop practice talent; Lead or support new business pitches and respond to urgent client situations.
Seniority
Senior Vice President, Executive Level