VP Director of Commerce (Retail Media)
Core
Lead the agency's retail media practice to support aggressive growth within the Commerce Media practice, managing teams and driving performance for large brands.
Role type
Senior IC VP/Director of Commerce (Retail Media)
Builds
Retail media campaigns (search & display) for major retailers and networks
Domain
Digital Media / Retail Media / E-commerce
Required skills
Retail media strategy, team leadership (8+ FTEs), media planning & buying, search & display expertise, data analysis, campaign automation, client relationship management
Preferred skills
Generative AI tools, prompt-based interaction, new business development
Technologies
Amazon, Walmart Media Group, Kroger, Target Roundel, Criteo, Epsilon Retail Media, DoorDash, Instacart, Ahold, Skai, Pacvue, Microsoft Office
Responsibilities
Manage media team in campaign planning and activation; Lead client businesses across retail media; Act as bridge between media and shopper teams; Oversee performance forecasts and budget allocations; Develop search strategies and analyses; Support JBP negotiations; Assess new business opportunities; Liaise with Publicis Media Commerce practice; Keep pulse on marketplace changes.
Seniority
Senior, hands-on IC