Associate Director, Social Media
Core
Design strategies for leveraging paid media on social networks to deliver against brand objectives and oversee campaigns from planning through execution.
Role type
Senior IC social media strategy and campaign management
Builds
Paid media campaigns on Meta, X, Snapchat, Reddit, TikTok, and Pinterest
Domain
Digital marketing / Social media advertising
Required skills
Social auction-based ads platform management, API and self-serve tool optimization, team leadership, KPI-driven campaign management, analytical data interpretation, social media best practices, strategic presentation, campaign optimization
Preferred skills
Experience with brand-building and direct response initiatives, Microsoft Excel proficiency
Technologies
Meta, X, Snapchat, Reddit, TikTok, Pinterest, API, self-serve tools, Microsoft Office Suite
Responsibilities
Develop action plans for achieving and measuring social media success, facilitate in-platform campaign builds and setup, lead regular check-ins on campaign performance, create and deliver presentations to clients and internal teams, coach and mentor Media Planners
Seniority
Senior, hands-on IC with management responsibilities