Associate Director, Engagement Strategy
Core
Develop multi-channel engagement strategies, customer targeting, and activation plans for healthcare brands to improve business decisions based on customer beliefs and behaviors.
Role type
Senior IC engagement strategy lead
Builds
Multi-channel activation strategies and digital ecosystem recommendations for healthcare clients
Domain
Healthcare marketing and digital strategy
Deliverable
product features
Required skills
Multi-channel strategy development, qualitative and quantitative research application, strategic planning across target audiences, digital and mobile marketing expertise, CRM and closed-loop marketing experience, user experience fundamentals
Preferred skills
Pharmaceutical/biotech industry experience, social listening and analytics tool usage, client presentation skills
Technologies
Social listening tools, online analytics platforms, CRM systems
Responsibilities
Develop multi-channel strategies with messaging schedules and measurement plans; Collaborate with creative and UX teams to augment client proposals; Conduct audits of client digital presence and recommend streamlined ecosystems; Articulate strategic approaches supporting creative concepts; Leverage research data to develop segmentation profiles and user personas; Optimize and adjust strategies based on market trends
