Associate Director, Channel Strategy - Media (US)
Core
Architect US channel strategy to connect paid, owned, earned, and emerging digital channels, driving measurable business outcomes for healthcare professionals and patients.
Role type
Associate Director, Channel Strategy
Builds
Scalable channel frameworks, journey-led media plans, and governance principles for a pharmaceutical portfolio.
Domain
Life Sciences / Pharmaceutical Marketing
Deliverable
product features
Required skills
Channel strategy, media planning, cross-functional alignment, digital presence evolution, investment prioritization, measurement frameworks, program management
Preferred skills
Regulated industry experience, US healthcare marketing compliance, AI-enabled discovery, paid/owned/earned planning, agency partnership
Technologies
Digital analytics, media measurement, web performance, dashboarding, strategic planning tools
Responsibilities
Develop connected channel strategies linking media, web, and CRM to business objectives; Partner with brand teams and agencies to align strategy across the customer journey; Create governance frameworks and playbooks for consistency and compliance; Analyze market dynamics to recommend channel mix and budget allocation; Optimize performance using data-driven measurement frameworks; Coordinate cross-functional workstreams and track progress.
Seniority
Associate Director, strategic leadership with hands-on execution