Associate Director, Data and Analysis
Core
Strategic partner connecting data, media performance, and business strategy to drive smarter marketing decisions for clients.
Role type
Senior IC data strategy and media measurement lead
Builds
Actionable insights, media optimization recommendations, and strategic forecasts for paid media campaigns
Domain
Digital marketing, paid media, and marketing analytics
Deliverable
dashboards & analysis
Required skills
Marketing Mix Modeling (MMM) interpretation, brand lift study analysis, Excel forecasting and modeling, paid media ecosystem expertise, strategic storytelling, client relationship management, team mentoring
Preferred skills
Generative AI tools (ChatGPT, Midjourney), advanced degree, prompt-based interaction
Technologies
Excel, Marketing Mix Modeling (MMM), Brand Lift Studies
Responsibilities
Partner with paid media teams to evaluate campaign performance and optimize media investments; Analyze MMM results and brand lift studies to inform media plans; Develop forecasts and analytical models to support investment decisions; Lead client presentations communicating strategic implications; Manage and mentor analysts; Connect insights across PESO ecosystem workstreams
