Senior Director, RMN Strategy & Commercialization
Core
Lead commercialization, go-to-market strategy, and sales enablement to expand advertiser demand and strengthen a Retail Media Network's competitive position.
Role type
Senior Director, Strategy & Commercialization
Builds
Commercial solutions, growth initiatives, and revenue opportunities for advertisers
Domain
Retail Media Networks, Digital Advertising, Data & Identity
Deliverable
product features
Required skills
Retail Media Network experience, Go-to-market strategy, Advertiser value proposition development, Audience intelligence translation, Sales enablement, Monetization strategy, Cross-functional leadership, Strategic advisory
Preferred skills
Agency or consulting background, Product launch support, Thought leadership
Technologies
Clean rooms, Customer data platforms, First-party data applications
Responsibilities
Lead development and execution of commercial and go-to-market strategies. Develop advertiser value propositions, sales narratives, and positioning frameworks. Identify and prioritize advertiser growth opportunities. Translate audience intelligence into compelling sales materials. Lead sales enablement initiatives including playbooks and training. Identify and evaluate monetization opportunities and new revenue streams. Serve as a strategic advisor to senior leadership on commercialization and RMN strategy.
Seniority
Senior Director, strategic leadership with hands-on execution