Associate Director, Engagement Strategy
Core
Lead engagement strategy workstreams for healthcare brands by synthesizing research, data, and audience insights into actionable recommendations for DTC, HCP, and Patient Services audiences.
Role type
Senior IC engagement strategy leader
Builds
Engagement strategies, audience frameworks, journeys, and activation plans
Domain
Healthcare marketing and communications
Required skills
Strategic storytelling, audience fluency (DTC/HCP/Patient Services), omnichannel marketing, data synthesis, AI tool application, cross-functional collaboration, workstream management
Preferred skills
Experience in consulting or brand strategy, healthcare audience journey expertise
Technologies
AI-enabled tools, CRM platforms, media and social analytics platforms
Responsibilities
Integrate audience, behavioral, and market data to identify engagement opportunities; Develop strategic briefs, POVs, and activation frameworks; Map channel roles across paid, owned, earned, and service channels; Present insights and recommendations to client and internal stakeholders; Manage complex strategic workstreams from intake to delivery; Guide junior strategists and collaborate across multidisciplinary teams
Seniority
Senior, hands-on IC
