Analyst, Search
Core
Entry-level Search Analyst supporting integrated client teams to manage day-to-day search campaigns, optimize components using AI-driven tools, and ensure budget performance.
Role type
Entry-level Search Analyst
Builds
Paid search campaigns for global marketers and brands
Domain
Digital Marketing / Search Engine Marketing
Required skills
Search engine marketing (SEM), keyword management, ad copy optimization, landing page optimization, budget management, data analysis, Microsoft Excel, AI-driven tools, Python or LLMs
Preferred skills
Internship or 1-2 years in relevant industry, data visualization tools, emerging platform trends
Technologies
Google Ads, Bing Ads, Microsoft Office Suite, Large Language Models (LLMs), Python
Responsibilities
Develop and optimize campaign components (keywords, ad copy, landing pages, account structure), coordinate daily campaign operations (trafficking, testing, optimization), manage monthly media spend accounting, compile and analyze performance data, prepare reports for clients and stakeholders, participate in quality assurance processes
Seniority
Entry-level